Fellow Runners:

Hoka One One is leading the running shoe revolution with maximally cushioned midsoles that offer superior protection, comfort and propulsion. The distinctive rockered geometry creates a platform for optimally efficient natural running mechanics. The oversized outsoles allow for maximum stability, traction and connection to the ground. Not only do the shoes provide a sense of weightlessness, superior comfort and efficiency, but Hoka’s athlete results prove optimal performance — recording more than 30 podium finishes on five continents in the past 18 months. Additionally, these running shoes are 15 percent lighter than most others, they make running uphill as much fun as they make running downhill and with less body fatigue.

ATHLETES:
Dave Mackey continues to dominate the U.S. ultrarunning scene. Just to name a few of his victories this year: Miwok 100K, American River 50-Miler, U.S. 100K Trail Championships (at the Bandera 100K) and the Montrail Ultra Cup Series.

In 2010 Karl Meltzer finished the 2,064-mile Pony Express Trail in 40 days, an amazing feat that no one had ever achieved. Additionally he recorded his 31st career 100-mile win at Pinhoti 100 with a new course record and finished his fifth
100 of the year.

In the media:
• Mountain Magazine’s summer 2011 issue featured the Mafate and Mafate WP in the “Mountain Gear” article as well as an online.

• Outside Magazine featured the Mafate in its “Design and Technology” feature its June 2011 issue, and in September, Outside online featured the Stinson Evo as “The Anti-Minimalist Shoe With a Serious Sole.”

• The launch of the Bondi B was heralded in the “Perfect Things” feature in Men’s Journal’s September 2011 Style
and Design issue.

• A feature story titled “Magic in the Midsole” in the September/October 2011 issue of Lava Magazine features an interview with Hoka One One founder Nicolas Mermoud.

• The Mafate is most recently featured as the Best All-Terrain Runner in the December 2011 issue of Men’s Health — “Breakthroughs of 2012: 100 Best New Products.” As 2011 comes to a close, we are humbled and excited by the achievements of our athletes and the press coverage we have received.

Again, just writing about stuff I really love & more of that coming up next week with a post about some of the things I have reviewed & still love & use. Maybe a couple will be things you can get for yourself as a reward for all your hard work.... OR, maybe ask somebody for a holiday gift! Hey, it is for keeping you fit & healthy! More next week PLUS a sneak peek at a product review I am very excited about!

Is there one thing you just love so much that you have to share with all???